RCM City, Rourkela

Rourkela (Odia: ରାଉରକେଲା, Hindi: राउरकेला) is a city located in the northwestern tip of the Indian state of Odisha at the heart of a rich mineral belt. It is the third largest city in Odisha. It is surrounded by a range of hills and encircled by rivers. One of the largest steel plants of the Steel Authority of India Limited is situated here. It also has National Institute of Technology, Rourkela, one of the NITs of the country.

The name "Rourkela" means "Our Village" in the local dialect of Sadri language spoken by the tribals here. An alternate story asserts that the name has been derived from the indigenous community known as Rautia. Entymologists, however, suggest the place got its name from Ruhr Valley of Germany due to similarity of the region in the minerals found. Lately the city came to be known as ISPAT NAGARI (The Steel City).

The picturesque and modern twin towns of Rourkela, Steel Township and Fertilizer Township(sector-22) as well as their developed peripheries, are located in areas that were once covered by dense forest. According to the census report of 2001 the population of Rourkela is 4,84,292. As recently as 1921, the population as per the census record was only 382. The then railway station of Rourkela was within the revenue village of Mahulpali.

RCM Business has been set up by Fashion Suitings Pvt. Ltd., Bhilwara (Rajasthan) belonging to the reputed Chhabra Group, engaged in textile business since 1977. The group has entered into it's own production in 1986 and at present it's annual capacity is 3 crore meter. Thus it stands among top five in india in suiting manufacturing.

Now, this sapling is growing its branches wide and far, and farther ever-since, with more than 7 million distributors, more than 75 depots, more than 4000 PUCs, more than 800 Bazaars & Shopping Points and more than 600 quality products and now blooming upto its standing highest and hugest in the field of MULTI-LEVEL MARKETING. The Distribution Centers were given an altogether new profile and the whole system was presented an epitomized outlook. By having its competence in the Techniques and Technologies and having made all operations online, the company proudly claims of prioritizing Quality over Quantity, and this requires intensive outreach of advance literature and extensive research.

Now in every corner of country RCM meetings and seminars are organized. Quality education material are also available in the form of CDs, cassettes and books. To update distributors with current information monthly RCM Times is also published. RCM Business has made remarkable progress and has grown up in multi dimensions.

Good quality products and best services to consumer constitute the company's objectives. This clearly demonstrates that the group is genuinely concerned and dedicated to the overall progress of distributors and shall be bringing out more quality products to enhance their business volume.